Small Business Saturday – Supporting the Local Economy
Small Business Saturday is a day designated nationwide for holiday shoppers to patronize local small businesses. It takes place each year on the Saturday following Thanksgiving and preceding Cyber Monday, falling on November 30th this year. It was founded in 2010, interestingly enough, by American Express, a multinational financial services corporation. Since then, American Express has been joined in support by many other American corporations, including ATT, HP, Hertz, Hilton, Staples, LinkedIn, Verizon, YouTube and many more. A list of Small Business Saturday advocacy groups includes heavy hitters like AARP, the Miami Chamber of Commerce, the San Francisco Chamber of Commerce and more. This year, FedEx, foursquare, Twitter and USPS have joined AmEx as premier partners in the promotion of the event.
Small business is the backbone of America. Many of our brick-and-mortar stores have been passed down from generation to generation, building on the American dreams of our relatives. By shopping local, consumers ensure that a portion of their spending dollar stays local, keeping the local economy strong. While the profit made off of that dollar may be small, keep in mind that it’s keeping many people employed. From payroll to local taxes, the dollar will circulate more than twice the amount it would shopping at big box stores or remote online retailers.
Shopping local helps to keep the local product culture thriving. People often talk on social media about how much they miss relics of their hometown. How many of us have purchased coolers and dry ice in order to send Smith’s Provisions products to relatives (former Erieites) in Florida, Ohio and elsewhere? How many of us have relatives and friends who have moved away only to be shocked that they were unable to purchase pepperoni balls anywhere else in the world? How many of your loved ones who, before leaving town, purchase a piece of beach glass jewelry in order to take a reminder of Lake Erie with them wherever they go?
Whether you’re a Small Business Saturday shopper interested in finding places to shop near you, or you’re a local small business owner who would like to participate, you can find information at the link below:
To find out which local small businesses in the Erie, PA area are participating, visit the site below: