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Creating a News Release for the Digital Age

Wednesday Dec 4th, 2013
What’s different about writing a news release 5-10 years ago and writing one today?

Not too long ago, doing a press release (or news release) meant writing your text-only news in a release format, proofing it, then sitting down with a long list of fax numbers and spending an hour or more punching the numbers on the fax machine. Then, you waited for the transmission reports and re-sent to (or made calls to confirm fax numbers for) any media outlet whose fax number showed a “transmission failure” on the report.